Loyalty and Engagement
Turning loyalty into sustained commercial and community value
Wycane’s Loyalty and Engagement practice helps organisations retain customers, members, employees and supporters, grow lifetime value, and build genuine advocacy. Led by Craig Grimshaw, the practice combines commercial strategy, behavioural insight, data, and delivery to move loyalty beyond points, discounts, and one-off campaigns. Craig brings deep expertise in loyalty, customer value, and engagement strategy, helping organisations convert retention, participation, and advocacy into sustained commercial and community value.
Our Loyalty and Engagement Services
Loyalty & Engagement-as-a-Service (LEaaS)
A fully managed loyalty and engagement capability delivered on an ongoing basis. This service provides senior strategic leadership and practical delivery without the need to build or staff an internal loyalty function.
Loyalty & Engagement Health Check
A rapid, structured diagnostic that provides clarity on whether loyalty or engagement activity is delivering value. Ideal for organisations seeking evidence before investing further.
Loyalty Strategy & Operating Model Design
A structured approach to defining loyalty as a strategic capability rather than a marketing tactic. Designed to align customer or member behaviour with commercial or community outcomes.
Loyalty Programme Design & Optimisation
Designing, fixing, or evolving loyalty programmes to deliver measurable and sustainable return. Suitable for new programmes or existing programmes that are underperforming.
Employee Reward & Recognition Solutions
Reward and recognition solutions designed to strengthen workforce engagement, culture, and retention. Particularly effective for large, distributed, or frontline workforces.
Alumni, Parent & Community Engagement Programmes
Engagement programmes that help schools build participation, belonging, and long-term support across alumni and parent communities. Designed to feel authentic and community-led.
Supporter & Member Engagement for Sports Bodies and Charities
Engagement frameworks that convert supporter passion into long-term participation, advocacy, and fundraising support.
Campaign-Based
Engagement
Programmes
Targeted engagement initiatives designed to test, activate, or re-energise specific audiences with clear objectives and measurement.
