Alumni, Parent & Community Engagement Programmes (Education)
Wycane supports schools, alumni associations, and parent communities to move beyond event-driven engagement. Drawing on proven loyalty principles, programmes are designed to strengthen connection, participation, and advocacy over time.
Engagement models prioritise recognition, belonging, and communication rather than transactional rewards. Initiatives align closely with advancement and fundraising objectives, creating sustainable pathways from engagement to volunteering, advocacy, and philanthropic support.
Case Study
Driving Alumni and Past Parent Engagement for a School
Client Overview
An independent school wants to strengthen engagement with alumni and past parents to support participation, advocacy, and long-term philanthropic outcomes.
Challenge
Engagement has historically been event-driven and focused on a year group or anniversary. Activity was inconsistent, with fragmented data, limited digital tools, and no structured engagement strategy. Alumni and past parents felt emotionally connected but were under-engaged only hearing from school every few years or when the score wanted money.
Our Approach
Wycane would apply commercial loyalty thinking to a community context including:
Designing a non-transactional engagement framework focused on belonging and recognition including archive access, past photos and special interest reunions.
Mapping engagement journeys across alumni and past parent lifecycles including cohort and decade focused newsletters and digital magazines.
Aligning engagement initiatives with advancement and fundraising objectives.
Creating an online “home” for the community through a dedicated space
Outcome
The school developed a sustainable engagement model, creating ongoing connection and participation across its community.
Impact
Increased alumni and past parent participation.
Stronger pipeline for volunteering and philanthropy.
Engagement became a strategic asset supporting long-term advancement goals.
