Loyalty & Engagement as a Service

Loyalty & Engagement as a Service (LEaaS) provides organisations with a complete loyalty and engagement capability under a flexible retainer model. Rather than relying on isolated campaigns, technology-led solutions, or a single internal hire, clients gain access to senior loyalty leadership supported by Wycane’s multidisciplinary team.

The service spans loyalty strategy, programme design and oversight, engagement initiatives, performance measurement, and continuous optimisation. Craig Grimshaw provides executive-level guidance to ensure loyalty activity remains aligned to broader commercial or community objectives. Over time, LEaaS embeds loyalty as a core organisational capability, improves retention and participation, and delivers sustained long-term value.