Loyalty & Engagement Health Check
The Loyalty & Engagement Health Check is designed for leadership teams who lack confidence in current engagement performance or return on investment. Wycane conducts a focused review of existing programmes, engagement data, costs, governance, and outcomes.
The health check assesses loyalty maturity, customer or member value dynamics, retention performance, and measurement frameworks. It identifies gaps, risks, and missed opportunities and concludes with a clear, prioritised roadmap. This engagement enables informed decision-making and often forms the foundation for programme redesign or an ongoing LEaaS engagement.
Case Study
Loyalty & Engagement Health Check
Client Overview
An organisation questioned whether its current loyalty or engagement activity was delivering value and sought clarity before further investment.
Challenge
Leadership lacked confidence in engagement performance, ROI, and future direction. Data was fragmented and insight was limited.
Our Approach
Our Loyalty and engagement lead, delivered a structured Loyalty & Engagement Health Check:
Reviewed existing engagement initiatives, performance, and costs.
Assessed customer or member value and retention dynamics.
Benchmarked loyalty maturity against best practice.
Identified gaps, risks, and missed opportunities.
Outcome
The organisation gained a clear, evidence-based view of engagement health and a prioritised roadmap for improvement.
Impact
Faster, more confident decision-making at executive and board level.
Reduced risk of misdirected loyalty investment.
Clear pathway from diagnostic to programme design or Loyalty & Engagement-as-a-Service engagement.
