Sales, Marketing and Profitability Improvement
We help firms define priority clients and services, design targeted sales and marketing activity, streamline delivery, and reduce low-value work.
Technology and automation are applied where they materially improve margins. The result is growth that increases profitability, not just workload.
Law Firm Use Case
Increasing Sales and Profitability Through Sales, Marketing and Operational Efficiency
Client Overview
A medium-sized law firm is seeking to grow revenue and profitability in a more deliberate and scalable way. While the firm has a strong reputation and loyal client base, growth was largely reactive, with limited structure around sales, marketing, and how work was won, priced, and delivered.
Challenge
The firm faces a number of interconnected challenges that were constraining growth and profitability:
Sales and marketing activity is largely ad hoc, with little targeting or coordination across practice areas.
A significant proportion of lawyer time was spent on low-margin or non-profitable work.
Limited use of automation to streamline repeatable, low-value tasks.
Difficulty consistently attracting new clients beyond referrals and existing relationships.
Inefficient delivery of work, even where technology was already available, leading to margin leakage.
Partners recognised that sustainable growth required a more commercial approach to winning work, allocating effort, and delivering services efficiently.
Our Approach
Wycane would work with the firm to design and implement an integrated sales, marketing, and operational improvement programme. Our approach would include:
Defining priority client segments and service offerings aligned to profitability and growth objectives.
Designing targeted sales and marketing campaigns focused on specific client needs, industries, and problem statements.
Implementing technology and automation to reduce time spent on low-value, non-profitable work.
Streamlining workflows and delivery processes to improve efficiency and consistency.
Introducing clearer performance measures across sales activity, matter profitability, and delivery efficiency.
The approach will align business development, operations, and technology to ensure growth translates into improved margins.
Expected Outcome
Wycane will help the firm move to a more proactive and commercially driven growth model. The firm will receive:
A structured sales and marketing strategy aligned to target clients and services.
Targeted campaigns that generated higher-quality leads and new client opportunities.
Practical automation and process improvements to reduce time spent on low-margin work.
Improved alignment between how work was won, delivered, and measured.
Probable Impact
The firm should now benefit from:
Increased sales activity and a stronger pipeline of targeted client opportunities.
Improved profitability through reduced effort on low-value work and more efficient delivery.
Better use of technology to support scalable growth without increasing cost pressure.
Greater confidence that growth initiatives directly support both revenue and margin objectives
Are You Winning the Right Work - and Delivering It Profitably?
Target growth, streamline delivery, and use technology to improve profitability without increasing pressure on your team.
