Modular Web Services for Law Firms
We extend existing websites through modular solutions including landing pages, CRM integration, forms, portals, AI chat, and campaign tools. All without full rebuilds.
The focus is speed, flexibility, and measurable impact, helping firms use digital channels as operational assets, not brochures.
Law Firm Use Case
Modular Web Services to Support Law Firm Growth and Engagement
Client Overview
A law firm is seeking to improve how they engaged with clients, prospects, and the wider market through their website. They had recently invested in a modern website, but found the platform was rigid and difficult to adapt to specific campaigns, services, or operational needs without significant cost or disruption.
Challenge
The firm did not want to undertake a full website rebuild, but faced increasing pressure to deliver more targeted, digital-first services. Common challenges include:
Inability to easily add functionality for specific campaigns or initiatives.
Websites that were content-heavy but lacked interactive or transactional capability.
Difficulty linking website activity to CRM systems and business development pipelines.
Limited ability to automate client interactions or provide self-service options.
High cost and long timelines for custom development through traditional web vendors.
As a result, the firm's website is underutilised as an operational and growth tool, functioning mainly as a static brochure rather than an active platform.
Our Approach
Wycane’s web services team will work with the firm to extend the functionality of the existing website without full rebuilds or complex redevelopment. Our approach focused on modular, scalable solutions, including:
Designing and deploying campaign-specific landing pages integrated into existing websites.
Supporting targeted digital campaigns for client acquisition, events, and services.
Integrating websites with CRM platforms to capture enquiries, segment audiences, and track engagement.
Implementing chatbots and AI-assisted client interaction tools to improve responsiveness and triage.
Enabling client portals and secure online services for information sharing and updates.
Developing online information services and digital forms to streamline repeat interactions.
The emphasis is on speed, flexibility, and as little disruption to employees.
Expected Outcome
Wycane will enable the firm to quickly enhance their digital presence and functionality. They should achieve:
Greater flexibility to launch campaigns and services without rebuilding their websites.
Improved visibility and tracking of client and prospect
Reduced reliance on manual processes through online forms, automation, and self-service tools.
Faster delivery of digital initiatives at lower cost and risk.
Probable Impact
The firm should now benefit from:
A Website that actively support business development, client service, and operational efficiency.
Improved client experience through faster responses and easier access to information.
Better data capture and insight to inform marketing and growth decisions.
A scalable digital foundation that can evolve as firm priorities change.
Additional Capabilities Commonly Delivered
Alongside the services above, Wycane also supports firms with:
Event and seminar registration pages with automated follow-up and CRM capture.
Secure document upload and download functionality for clients.
Matter or service-specific microsites without full site duplication.
Analytics and reporting to measure campaign and website performance.
Consent management, privacy notices, and regulatory compliance enhancements.
Integration with practice management or document systems where appropriate.
Is Your Website a Growth Tool - or Just a Brochure?
Wycane helps law firms turn their websites into flexible, modular platforms that support growth, engagement, and efficiency, without the cost, risk, or disruption of constant rebuilds.
