Alumni and Community Engagement
Wycane supports schools to build lifelong relationships with alumni, parents, and supporters through structured engagement strategies and purposeful activity.
Our support includes:
Alumni and community engagement strategies
Reunions, regional events, and community programmes
Communications, storytelling, and campaigns
Volunteer and ambassador programmes
The goal is to foster genuine connection, pride, and participation - creating communities that want to stay involved and give back.
Case Study
Establishing an Alumni Association from the Ground Up
Client Overview
A school recognised that while it had a strong history and loyal former students, it did not have an active or formal alumni association. As a result, there was no organised alumni community to engage, mobilise, or support the school.
Challenge
Without an alumni association in place, the school faced several challenges:
No structured alumni community to lean into for engagement or support.
No clear objectives, governance, or rules guiding alumni activity.
No digital presence or registration process for alumni.
Limited ability to communicate with or re-engage former students in a coordinated way.
The school wanted to build an alumni association properly from the outset, in a way that was credible, sustainable, and aligned with the school’s longer-term advancement goals.
Our Approach
Wycane worked closely with the school to establish the alumni association from the ground up. Our approach included:
Supporting the creation of the alumni association, including defining purpose, objectives, and operating principles.
Developing governance structures and supporting the initial steps toward registration as an incorporated society.
Creating alumni webpages and a clear registration process to begin rebuilding the alumni database.
Designing an alumni engagement strategy to guide activity in the first stages of the association’s life.
Supporting the planning and delivery of a launch event to formally introduce the association to the wider alumni community.
Outcome
The school successfully launched a formal alumni association with clear purpose, structure, and governance, supported by a digital presence and an active engagement plan.
Impact
The school now benefits from:
A functioning alumni association with clear leadership and objectives.
A growing, reconnected alumni community.
Improved data and visibility of alumni engagement.
A strong foundation for future events, advocacy, and fundraising initiatives.
Case Study
Reinvigorating and Scaling an Existing Alumni Association
Client Overview
A school with an established Old Boys and Old Girls Association wanted to refresh and scale its alumni engagement. While the association had a committed core group, engagement, data quality, and revenue were limited, and activity had plateaued.
Challenge
The association faced a number of constraints:
Limited engagement beyond a small group of active members.
Fragmented or outdated alumni data.
Reliance on membership fees as the primary source of income.
Few opportunities for wider community connection involving past parents and former staff.
The association wanted to broaden participation, modernise its approach, and create new sources of engagement and revenue.
Our Approach
Wycane worked with the association and the school to design a plan to reinvigorate alumni and community engagement. This included:
Developing a clear engagement and growth plan for the association.
Supporting the creation of a dedicated alumni website to centralise communications, events, and updates.
Improving alumni data collection and management to support more targeted engagement.
Identifying opportunities to generate revenue beyond membership fees.
Designing and delivering a series of community events that brought together alumni, past parents, and former staff.
The focus was on inclusivity, visibility, and rebuilding momentum across the wider school community.
Outcome
The alumni association broadened its reach, strengthened its digital presence, and delivered a more coordinated programme of engagement activity.
Impact
The school and association now benefit from:
Increased participation across a wider cross-section of the community.
Improved quality and coverage of alumni data.
New opportunities for revenue and sponsorship outside membership fees.
Stronger connections between alumni, past parents, former staff, and the school.
Could a stronger alumni association unlock deeper connection and future support?
Wycane supports schools to design alumni communities that grow engagement, advocacy, and long-term value.
